Owing to the rapid and dramatic changes in the information technology in the past two decades, ecommerce has become one of the fastest growing sectors today. More and more people are preferring to shop online to save their precious time, while businesses are using this opportunity to reach a much larger audience base and boosting their revenues. According to Statista, e-retail … [Read more...] about How Is SEO A Critical Part of the Marketing Budget of ecommerce Businesses?
ecommerce marketing
8 Ecommerce Marketing Ideas For Ecommerce Entrepreneurs
Since the advent of eCommerce companies, the industry has only grown more competitive. That means standing out to consumers through marketing has become even more of a challenge. It requires keeping up with effective marketing trends as well as the general trends on the Internet. Here are eight ideas for marketing in today’s internet marketplace. Getting more shares … [Read more...] about 8 Ecommerce Marketing Ideas For Ecommerce Entrepreneurs
How to Generate Word-of-Mouth Marketing for Your Online Store
According to the Nielsen Global Trust in Advertising Report, more than 80% of all consumers throughout 60 countries worldwide are more likely to trust recommendations from family and friends over traditional advertising methods. Using word-of-mouth advertising helps to accomplish something that only few other marketing mediums are capable of delivering successfully: … [Read more...] about How to Generate Word-of-Mouth Marketing for Your Online Store
The Rise and Fall of Influencer Marketing
Influencer marketing didn’t exist a decade ago, but now it’s the height of fashion when it comes to social media marketing and brand awareness tactics. Communicating with potential consumers and a new, targeted audience by working with influencers is expected to give an air of believability and authenticity to brand campaigns. But is that expectation starting to fall out of … [Read more...] about The Rise and Fall of Influencer Marketing
Online Shopping Through Mobile Phones- Shop Anything, Anytime & Anywhere
In the fast paced life of present times, everyone is on a lookout for value of their time and money. One expects quality in simple comforts of life right from hailing a cab through their mobile phones to paying their electricity bills from their own place and so on. Online shopping is something most of the people can relate to as it eliminates the hassles of standing in long … [Read more...] about Online Shopping Through Mobile Phones- Shop Anything, Anytime & Anywhere
What Activating Customer-Centric Features Can do for Your Online Business
Every business needs to adopt the customer-centric strategy whether selling a product or service to meet a demand. Even if you are a product-centric company, and are more focused on your bottom-line than the other companies, you depend on customers buying into your ideas and services. In fact, the essentials of ecommerce is to convert passive visitors to active … [Read more...] about What Activating Customer-Centric Features Can do for Your Online Business
How to Use Pinterest to Market Your Ecommerce Store
You must have heard of Pinterest. It's a social media site with a focus on images and videos arranged in a bulletin board style, and it has become one of the largest social networks, no longer just popular with arts and craftsy types and bored suburban mothers. Unlike Facebook and Twitter, which rely on content from a network of friends and followers, Pinterest is made up of … [Read more...] about How to Use Pinterest to Market Your Ecommerce Store
Ecommerce Remarketing with Google Analytics
Remarketing has been a part of the Google AdWords arsenal for some time now, however only some ecommerce marketers use it to their advantage. Remarketing is an effective Pay Per Click (PPC) advertising model that allows ecommerce marketers to serve follow-up ads to past website visitors. The foundation to remarketing centers on building a targeted list or audience within … [Read more...] about Ecommerce Remarketing with Google Analytics
Ecommerce Marketing Elements to Optimize Conversions
To maximize visitor actions on your website—whether they order or not—you first need to get them there. Then you can get them to do what you want them to do, be it place an order, sign up for RSS, download a free report or opt-in to your newsletter. It is imperative to build a relationship with prospective and existing customers and that you communicate with them often. … [Read more...] about Ecommerce Marketing Elements to Optimize Conversions
Ecommerce Foundational Principle 4 – Problem Solution Model
Ecommerce Principle 4 - Problem Solution Model Think of the main objective of your website. This is where you get specific and focus on the products and/or services you are selling to the customer. This is about your web design, text and product descriptions. How they answer a question, a fear or a frustration, and offer a solution to a problem your prospect has. This isn’t … [Read more...] about Ecommerce Foundational Principle 4 – Problem Solution Model