Sometimes, it’s easy to underestimate just how much digital and mobile technologies have revolutionised the business world. It is now possible to run a successful company with nothing but a smartphone. So, it’s fair to say that the rules of commerce have changed over the last decade. It is good news because it means that the little guy is just as likely to make it big.
If you’re clever with technology, you can launch a business with minimal funds and a lesser reliance on borrowed capital. It’s all about finding ways to access premium resources in the most flexible way possible. Virtual offices are a good example, as they’re helping entrepreneurs remain small and lean until they can truly afford to take the next big step.
Keep reading for some tips and tricks on the best ways to grow a business on a budget.
Wait Until You Are Ready
As mentioned, virtual offices are helping businesses minimise overheads during the early stages. During this time, they can then plan for and invest in sustainable forms of growth, without needing to borrow capital and accrue unnecessary debts.
This is possible because virtual office solutions are designed to support home based operations. While they do provide physical office space, the idea is that tenants use the mailboxes, receptionists, IT support, and other resources to enhance existing routines.
Put Your Face Out There
As virtual offices are managed by teams of corporate experts, they also provide access to many non-physical resources. For instance, the onsite consultants can link you to local business networks and put you in contact with professionals from all kinds of industries.
They have details about networking events, pitch nights, seminars, workshops, and other local opportunities across New Zealand. When you’re a small enterprise, with a limited budget, making direct contact with sponsors and investors is the best way to spread the word.
Create a Team of Testers
One clever and affordable way to direct growth is to create a team of ‘beta’ testers. The beauty of this plan is that it kills two birds with one stone. You get to impress customers with the promise of exclusive freebies, and they happily provide you with plenty of valuable feedback.
It’s something that you’ll have to do anyway, particularly when developing new products for the market, so you’re not really spending anything extra. Instead of handing out samples on the high street, you’re just channelling your efforts into something customers will love.
Start a Company Blog
If you want to drive more visitors to the company website, you could think about starting a blog. It is something which almost all businesses do these days because it helps brands move beyond the clinical sales pitch. Don’t forget that customers are always looking for value.
The best way to convince them that you’re the right choice is to be valuable as often as possible. Don’t forget about them when they’re not spending money because it’s consistent engagement which leads to repeat purchases. Offer exciting, practical information.
Invest In Technology
If there’s one area of investment, which pretty much guarantees value, it’s technology. The truth is that skimping on digital tools and software is a bit of a false economy. The right programs and devices have the ability to help your business grow at a much faster rate.
So, it’s worth spending a little more, particularly when it comes to software solutions for streamlining and optimisation. Over time, high-quality automation ends up paying for itself, because you’re saving a lot of money on manual resources and staffing.
Why the Key to Growth Is Working Smarter
Obviously, hard work is essential for business success. However, there’s no need to disregard technologies and tools which make life easier. Spending a little more on resources which allow you to complete ten tasks instead of one, in the same timeframe, is a good idea.
It’s all about working smarter, instead of harder. The same applies to investment in real estate and corporate logistics. You’re going to need all kinds of business assets for sustainable growth, but if you can rent or lease them, use the extra cash to build up a sizeable nest egg.