Are you having a hard time proving the value of your PR campaigns? You appreciate the crucial role they play in promoting your brand, but does your boss? Effective PR measurement – a combo of digital and traditional – will bring accurate ROI results that’ll keep any boss happy.
I’ve written a comprehensive guide that offers tips, examples, tools, and a free eBook on getting results from your marketing. This post is a teaser of what you can find in the Definitive Guide to PR Measurement.
Say NO to AVEs
Just don’t go there!
AVEs – Advertising Value Equivalents – demonstrate the financial value of PR efforts. Or, they did… BACK IN THE 1940s!
You’re comparing apples with oranges – a news story is not an ad. An event is not an email. You get the picture.
Say YES to The Barcelona Principles
Established in 2010 – the Barcelona Principles provide guidelines that are now considered to be a universal standard of measurement.
It’s a simple process – set your goals, check results according to whether goals were scored or not. When PR goals equate with business results, determining the success and value of your PR campaigns is a whole lot easier.
Why measure PR?
The US PR industry brings in annual revenue of $11 billion/year. No surprise then that bosses are demanding proof of ROI and impact.
- Prove the value of your PR and uncover the full picture of your brand’s performance
- Measure throughout campaigns to find what’s working and what isn’t – then improve
- Look to the past, to plan for the future
- Arm yourself with data to defend your brand during a reputation crisis
How to Measure the Success of Your PR
Writing a press release, crafting a winning email, delivering a speech – it’s vital you find the metrics to be measured, to prove the value of you PR campaigns.
The guide digs deep into 15 crucial metrics, including:
- SEO and link strategy
- Tracking social shares
- Being ready for a crisis
- Watching your competitors
- Brand mentions
You’ll find examples and tools to track PR metrics. I’ve included a free eBook – The Digital Marketing Guide to Getting Results.
“Make measurement a mainstream part of every PR programme and campaign. It’s not a nice to have. It’s an integral part of communications.”
Alex Aiken | Executive Director of Communications, UK Government | AMEC Global Summit
Your PR Measurement Guide
THE DEFINITIVE GUIDE TO PR MEASUREMENT