One shall follow the rule of “Leading with the need” which is an effective way of the positioning of the product to solve the issues of the customer. Many entrepreneurs and even some big firms use one-liners of their product on the dependency of their context:
- Description of product
- Value proposition
- Company’s Description
- Vision or Mission
Usually, product description and value proposition are taken in use by customers, while the mission is for potential employees and the company’s description is for investors.
Hereby we are mentioning some basic things and objectives which one shall keep in mind before describing their product to attract customers:
Compare to your competitor’s description – Try to analyze that how your other competitors describe themselves? Put them all together and find out that which one of them is the most attractive one.
Search the most attractive one-liner – Categorize words according to your product and its quality and search out the best one-liner on the basis of what is its search volume? What results are showing up or what are the suggestions for the same.
Test on your targeted customers – It is important to keep a track on whether your products use is clear? Is it convincing enough? Does your targeted audience understand that how much your product is useful? And analyze every answer very closely.
Always be prepared for word-of-mouth – When a customer talks about your product, most of the time preferably they use one-liners to recommend your product? This is going to be your biggest marketing.
Define your one-liner efficiently – Always keep these following things in your mind while creating a one-liner for your product:
a)Defining qualities. Categorize your products and add qualities to the mark which suites the best. Ask yourself that why you are the best in this particular category?
b) A short sentence, simple words. Words are very powerful. Use of short and simple sentence to elaborate your product is going to create a deep impact. Whenever possible, summarize it in one sentence.
c) True: Always be truthful about your commitments; never make false commitments to anyone. If you claim that you are the cheapest, and then please make sure that actually, you are. Unless you have achieved some rankings or awards, try your best not use “best” at the starting of the description of your product. Substitute the “best” with “first in country” or “most popular” type of words.
d) One thing. Your brand may include many offers or services but try to be focused on that particular product only. Always try to be clear in terms of the definition of your product. Avoid the emergency one-liner of one product with another. It will be reflected in your work.
e) Category-based. Your one-liner should put you in some product category. Use most narrow category that may not even exist in the consumer. There can be other players too in this category that might be known to customers.
f) Strong qualities. Focus on the strong qualities which may influence your customer to take the decision of buying your product only. Analyze that what your targeted customers want from category leader and where do your competitors lag?
g) Qualities which works out the best only in certain circumstances. Try to use catchy lines like “Expert-recommended” or “Highest-rated” which works for experience products (movies, books, tours), such terms are used where it is not easy to analyze the product before a customer could buy it.
h) Weak qualities. Customers always prefer a broader and well-defined category and thereby using words like “Unique” or “First in the market “cannot result out in selling well enough.
i) New subcategory. Try to define a new subcategory in the provided which always certainly needed within the existing category.
If you can’t explain your product or offering in a single sentence, you don’t understand it well enough.
— InsurTech Ed (@InsurtechEd) March 16, 2018
Shall your one-liner be tactical or strategic?
One-liners are one of the most strategic decisions an owner can take to elevate his sales figure. People easily mistake that a one-line description is a marketing tactic but actually it is not. If any founder wants his product’s mouth to mouth promotion then it is an accepted fact that this technique can help you them in gaining promotions through a single sentence. Your product is going to be your reputation and the way you will showcase it to your customers, the reflection of that will be shown to you in terms of its impact.
This is a great opportunity which can help them out enormously without any hard work. Only what they have to do is to figure out the right sentence which may focus on the Asp.net development company India of a service and product with respect to its inputs and outputs. Such marketing efforts can help out in getting into the right conversations. Try to seize this opportunity by crafting and testing of sentences.