When you partner up with a business, it is essential that you show them gratitude for being a part of your venture. One of the best ways to do this is to organize an appropriate event. This is particularly important for startups, as events can help them improve a lot.
The question is, however, how do you do this right? You certainly don’t want to host an event just for the sake of it, where people will quickly get bored, and will not really feel all the appreciation that you intend to show. In this article, we are going to discuss a few tips and tricks on how to organize a great event, so that your business partners feel the love you want to show them.
Communicate everything properly before the event
For starters, you need a business plan for your event. Make it in form of a run sheet, and be sure that everyone that requires the sheet has it in their hands. This can include senior partnership staff, sponsors, the media, volunteers, speakers and entertainers, guests, the management of the venue and the catering staff, and so on. This should also include emergency services, police, ambulance, etc.
Before the event occurs, hold the necessary briefings with participants and stakeholders. Make sure that you’ve got just enough volunteer support if necessary. And, of course, let everyone who is taking part in the event know what they are supposed to do, before, throughout, and after the event.
Choose the right location
If you want your event to truly be successful, you obviously need to find the right location for it. It’s all about the things such as the proper theme and mood that you are looking for, so that is your main factor when it comes to choosing the place. Ask yourself – Is your event supposed to feel like a cocktail party or a more serious meeting?
Always be prepared to negotiate. If you are going to book a hotel for your location, keep in mind that they will quite often ask for a 30% or even 40% higher price than you can actually reserve them for. So make sure that you give them a counter-offer, and you might get 50% off on the quote that you have discussed originally.
It is important for your space to be flexible, especially if you aren’t sure how many attendees you are going to have. It might be a good idea to rent a restaurant that has additional rooms or moving walls that you can set according to your needs.
Give the important people small tokens of appreciation
If your business and your partners are open to exchanging gifts as means of appreciation, you should make sure that the right people get small tokens that will show how much your cooperation with them means to you. Here it is important that you get to know a thing or two about the recipient, so that your gift is appropriate. You don’t want to end up giving wine to a partner who is a non-alcoholic, or something like that.
There is a wide variety of gifts that you can take into consideration. This includes books, wine, gift cards, coffee, tea, baskets of various goodies, homemade goods, and so on. Personalized gifts are always a great idea.
Make your event something special
The big idea is to make your event memorable for all the attendees. You should come up with something that will make everyone talk about and post pictures of on Facebook, Instagram, Twitter, and other social media networks. For example, you can find a DJ to hire, who will arrive in a van branded the way you want it to be, and also be responsible for what everyone attending the event is drinking. All in all, give everyone, especially your business partners, an event that they are going to remember and share on their Instagram stories.
Organizing an event is a great way of showing appreciation to your business partners. You want them to know how much their role in your mutual business plan means to you, and give them something that they are going to remember. Of course, meticulous organization of the event comes first. Find the right venue for the party, give small tokens of appreciation to everyone who is important, and create a splendid experience.