Using poor quality ecommerce software will affect functionality and usability for you and for your customer. Problems include; a slow load time in your user’s browser, poorly laid out products, inferior search engine optimization features, all leading ultimately to an arduous e-commerce experience.
Good ecommerce software loads fast, has a great structure for the user so they can find products easily, and is built so Google can find and index your products with ease. Flexible ecommerce software that can grow and adapt with your business is essential to automate laborious processes. This will free you up to work on your business and avoid working in it as previously mentioned.
Use established and reputable ecommerce branded software, built and designed by an external ecommerce specialist company. This is my recommended option for a website that delivers on all your feature requirements, for the best investment. However, not all e-commerce software is created equal, so you need to follow the 3F strategy.