This is critical for an ecommerce business as the internet and technology changes so fast. Too many businesses waste time analyzing, planning and thinking without taking action. These three areas are very important, however as soon as the Research, Numbers and Exit Strategy (or goal) is established and make financial sense, then get started. The perfect time will never come, so take action now.
I’m sure you’ve heard the saying ‘You don’t have to get it right, you just have to get it going’. Well this couldn’t be truer online. In 12 months from now the internet will have evolved even further so simply get your e-commerce site live now and move with the internet evolution.
When building a new website, I always push to get it live within 7-10 days from the date the development starts. This enables me to test the website in a live working environment as it develops. Google’s spiders can also start to index my site immediately, setting me up with an assertive approach and on the front foot. Because customers won’t be on the website yet, it doesn’t matter if it is not complete.