Back-end strategies are marketing methods for generating sales of additional products to an existing customer database or email list. Back-end marketing is critically important for long-term business growth and for the overall success of an ecommerce sales and marketing strategy online.
Back-end marketing is very inexpensive when compared to front-end acquisition marketing as the people you are marketing to are already your customers and you have their details. The largest investment of money was already made in acquiring that customer on the front-end.
A key advantage to back-end marketing is that your response rates and conversions will be much higher because your customers already know, respect and trust you.
Despite the benefits of back-end marketing—low cost, higher conversions, higher profits, etc—it’s the most underused and even ignored form of marketing strategy.
Implementing Newsletters, Blogs, RSS, Twitter, Social Media Marketing, etc, on your ecommerce webite can increases sales by up to 35% overnight!