Your plan will include a small written document covering key areas of your website and business and will keep you focused and on track. You have heard the old adage ‘If you Fail to Plan, you Plan to Fail’. How true – unless you hit the lottery and by pure chance you get it right first time without planning.
There is a better way. Be…
‘FOCUSED. CONSISTENT. PATIENT’
Once you have completed your research, decide on the number of products you will sell – a few products, a hundred products or thousands of products? It’s your decision, but weigh up the time to order products, add the products to the site, process orders, stock, ship, provide support, etc.
The more pages on a website, the better for SEO (Search Engine Optimization) reasons. However, many product pages will mean you need to do lots of product management. So be honest with yourself before you begin this project and determine if you can actually afford the time spent on the above processes. Do you have the resources?
You could even split your products into separate websites for each niche or main product category. This would focus your positioning and optimization for each specific product range. Customers will consider you an expert if they see you specializing in one product range. But again, be realistic with yourself, do you have the resources to do this?
Step 1 of Ecommerce Get It Right! Explains How to Get More Focused, How to Plan and Lots More!