No Conversions = No Business! Once high quality traffic lands on your website you need to convert this into paying customers. Conversion really is the difference between a good and bad website. It’s the difference between profits and losses.
What is your Call to Action or Most Wanted Response? Let’s be clear – with an ecommerce website, you want the sale! As a minimum, you need to capture their email address or get them to click your Adsense advert (an Advertisement that you can put on your site to make you money) when they leave (exit) your site – this is a ‘monetized’ exit click.
Average conversion rates in ecommerce suck. Approximately 0.7 out of every 100 visitors will buy your product. You have to guide your visitors from entry to sale, they must easily understand what you want them to do. If not, forget it – just one ‘CLICK’ and they are gone to your competitors!
A clean, simple yet professional site design, based on a fast, functional and familiar layout. Navigation and structure with clear instructions and content. These are the things to help you to increase your desired conversion rate – anywhere from 1% to 4% overnight.
Do the math – if you’ve been selling one product per day at $100, then overnight after making some subtle design, navigational and conversion changes on your website you could increase this to $400, without spending a cent more on off-site marketing.