If you are wondering what this has to do with marketing your ecommerce business, then it is very simple. It creates lots of SEO friendly content!
Google constantly searches for and recognizes new content. Blogs especially are regarded as fresh and relevant content that Google likes to supply to its Google searchers. Google ranks blogs rapidly and high in its search engine results. This is why I recommend you write and post blogs so often.
When you have written and published your blogs on your live site, the ‘Ping Option’ within the back-end admin of your blog will inform the blog search engines such as Technorati.com, that a new blog has been published, and this is great for SEO.
Daily or weekly blogs are important because they establish you as an expert in your product category, market or niche and from this valuable information frequency, you can build a loyal following.
Let’s be realistic. There will be lots of existing companies in your category or market already promoting the same products as you, so what will set you apart? You must establish yourself as an expert if you want to gain credibility over your competition. For example if you are selling guitar products this may already be a competitive market…
The best thing you can do for your site is to write a keyword-rich blog on a daily basis (where possible) about guitars and the guitar industry. This does not mean you already have to be an expert, but you must position yourself as an expert in this industry, and write captivating and useful content, educating your readers and inspiring your audience to want to buy from you.
Suppose your market is the wine market, and you’ve been blogging about different types of wine. Consequently, if anyone in any country on the planet is typing into the Google search box ‘what is the difference between red and white wine’ your blog stands a great chance of coming up at the top of the search results. People may read your blog, but the goal is to subtly, and swiftly transfer them from your blog to your products so they can purchase wine and wine accessories from you! This strategy works well repeatedly.
Every time you write and post a blog, another page is added to your website page total, ultimately giving you more weight in the eyes of Google. From an SEO perspective, the more pages you have on a website, the better.
The truth is you need to do everything you can to add control and influence to your website—and one of the main resources in doing so is in creating your own blog. You can use these same blog topics to submit articles to the directories we previously discussed, further establishing yourself as an expert, drawing more traffic through content, and even gaining links back to your website.
Alarming Blog Statistic.
Of the more than 130 million blogs active since 2002—when blogging started—it’s estimated that over 90% are now dormant. This just reinforces the need to promote your blog for the search engines and add fresh new content often (three blogs a week or even daily where possible.)