According to the Nielsen Global Trust in Advertising Report, more than 80% of all consumers throughout 60 countries worldwide are more likely to trust recommendations from family and friends over traditional advertising methods. Using word-of-mouth advertising helps to accomplish something that only few other marketing mediums are capable of delivering successfully: credibility. When a business […]
Influencer marketing didn’t exist a decade ago, but now it’s the height of fashion when it comes to social media marketing and brand awareness tactics. Communicating with potential consumers and a new, targeted audience by working with influencers is expected to give an air of believability and authenticity to brand campaigns. But is that expectation […]
The Search Engine Optimization (SEO) field is a very competitive one — and except you’re an an expert or engage the services of one — getting good visibility and organic traffic flow to your website can often be a tough nut to crack. There are lots of ‘professional’ agencies out there offering brands the Midas […]
Online shopping has become a way of life for some people. There’s just something magical about buying stuff online without having to walk into an actual store. Yet, an increase in popularity is usually accompanied by a rise in competition. Tons of new e-commerce businesses are testing the waters with their brands, but only a […]
Asses Your Website’s Backlinks without Cost to your Small Business Over 80% off all search traffic goes through Google search engines. Meaning we are all a slave to Google’s rules whether you like it or not. In 2012, Google released “Penguin” an update that focuses on your websites offsite profile. It’s judging your site on […]
What is the big deal about going viral? Why are we all craving this rush? Me? I want more traffic to my website, more engagement, and more revenue. Why do you want to create viral content? And do you know how to do it?
Introduction Every market is getting clumped with heavy marketing, the home improvement industry is no exception. Competition is constantly growing as businesses increasingly value the importance of finding consumers for their services. Getting complacent in this department can lead you down a very dark road. Forming correct opinions within your consumers is key if you […]
Every year we invite a group of big names from social media, PR, and digital marketing to predict the social media trends for the new year. The trends may seem fanciful, worrying, even scary – but invariably – our experts are spot-on.
Shoppable content is fast becoming an industry buzzword, as brands and retailers make a bid to profit on engagement – ultimately converting online window shoppers into valuable customers. The aim is to shorten the path to purchase, employing a seamless user journey that encourages sales. With 87% of British consumers making an online purchase within […]
As a marketer, I recognize the many benefits of using social media in marketing. But, it’s easy to get complacent. Then, I read this in the Salesforce blog, “People remember only 20 percent of what they read and 10 percent of what they hear, but retain 80 percent of what they see.”