It is no longer news that Artificial Intelligence (AI) and similar tech advancements such as augmented reality and virtual reality have come to stay.Ecommerce sites must be ready to take advantage of these developments if they want to remain competitive in their niche. But this readiness involves not just understanding the value of AI itself, […]
If you want a marketing plan strategy that’s going to work, you have to be brutally honest. You need discipline, time, and focus; recognize your strengths and weaknesses, your competitive advantage, and your target market. Let’s go!
Google keeps updating its ranking factors as it aims to enhance user web experience. Here, we take a look at the known, most important Google ranking factors and how you can optimize your website to meet their demands. Links Outbound links An outbound link directs traffic from your site to an external webpage. When used […]
Back in the day you’d pop to the shops and pick up a car mag, go tour some showrooms, maybe take a test drive. Nowadays, social media channels provide all the information you need – right down to virtual test drives. How are car brands dealing with this change?
In the social-media-driven world, we all live in, it can often feel like email marketing no longer has the emphasis or weight it once had in the consumer’s mind. However, there’s life in email marketing yet and it can still be a highly effective tool! It allows business owners to stay connected with an increasingly […]
When you’re preparing to launch a new business, you need to think about its initial visibility. Working hard on your core business skills is a must during that period, but it should be accompanied by some additional features. In a nutshell – your target audience have to notice you the first day you get on […]
You’ve always considered yourself a rational decision maker. You analyzed sales charts and market trends, weighing pros and cons of your own purchasing decisions, putting a lot of thought into every choice you make – perhaps too much thought. Truth is that humans weren’t designed to be rational. The brain is incredibly complex, emotional, and […]
If you’re a small scale seller on Amazon or eBay, chances are you already know how difficult it can be to drive traffic to your store. Don’t panic though, all hope is not lost; here are some of the most popular tried and tested methods of boosting organic traffic to your eBay and Amazon stores. […]
You must have heard of Pinterest. It’s a social media site with a focus on images and videos arranged in a bulletin board style, and it has become one of the largest social networks, no longer just popular with arts and craftsy types and bored suburban mothers. Unlike Facebook and Twitter, which rely on content from a […]
Let’s face it, ecommerce can be tough, especially when you first start it can be a slog to get momentum. But the biggest problem ecommerce sites face, is converting traffic into sales. There’s an abundance of traffic (potential customers) online, but many customers trust in the larger brands, the elite are taking control so it’s […]