Every year we invite a group of big names from social media, PR, and digital marketing to predict the social media trends for the new year. The trends may seem fanciful, worrying, even scary – but invariably – our experts are spot-on.
Shoppable content is fast becoming an industry buzzword, as brands and retailers make a bid to profit on engagement – ultimately converting online window shoppers into valuable customers. The aim is to shorten the path to purchase, employing a seamless user journey that encourages sales. With 87% of British consumers making an online purchase within […]
As a marketer, I recognize the many benefits of using social media in marketing. But, it’s easy to get complacent. Then, I read this in the Salesforce blog, “People remember only 20 percent of what they read and 10 percent of what they hear, but retain 80 percent of what they see.”
Getting started with social media for new business owners is tough and finding ways to get your brand ahead of the rest in a sea of similar business is a tough task. Social media is the ultimate killer app for career building, professional networking and reputation development. With social media, It’s all about using the […]
You must be aware of how effective social media is in engaging customers and growing a business, but do you know that videos can be another effective way to grow your business? Do you know that by using the word ‘video’ as part of your subject can increase open rate by 19%? Video marketing grows […]
Instagram is leading the way when it comes to its users engaging with brands online. While Facebook can boast just 32% of its users engaging with businesses and brands, Instagram has a massive 68% of its users doing the same. Which is why it’s well worth knowing how to utilise Instagram and make Instagram work for your […]
It is no longer news that Artificial Intelligence (AI) and similar tech advancements such as augmented reality and virtual reality have come to stay.Ecommerce sites must be ready to take advantage of these developments if they want to remain competitive in their niche. But this readiness involves not just understanding the value of AI itself, […]
If you want a marketing plan strategy that’s going to work, you have to be brutally honest. You need discipline, time, and focus; recognize your strengths and weaknesses, your competitive advantage, and your target market. Let’s go!
Google keeps updating its ranking factors as it aims to enhance user web experience. Here, we take a look at the known, most important Google ranking factors and how you can optimize your website to meet their demands. Links Outbound links An outbound link directs traffic from your site to an external webpage. When used […]
Back in the day you’d pop to the shops and pick up a car mag, go tour some showrooms, maybe take a test drive. Nowadays, social media channels provide all the information you need – right down to virtual test drives. How are car brands dealing with this change?