“What’s the ROI of your recent social media campaign?” “Awesome! We gained 2000 more followers on Twitter, got 102 retweets. And, on Facebook, it was shared 65 times…” Super exciting, but hardly insightful. How did it help your bottom line?
People often think of business growth as expansion, but sometimes business growth involves deepening your roots (which can’t always be seen as growth on the surface) or increasing your yield rather than expanding your product. Here are the 10 Golden Rules of business growth that will help you not only expand your company but […]
Artificial Intelligence is something that was considered to be a part of science fiction not many years ago. With the rapid advancements in all the leading industries, the technology is a reality today. Artificial Intelligence is the imparting of knowledge and the skills of decision making to machines. The applications of Artificial Intelligence are unfathomable, […]
When it comes to optimizing a website, one of the most important issues is site navigation. This element plays one of the most important roles in directing a customer to the product he or she is likely to be interested in. Good site navigation can improve customer experience, leading to the larger amount of sales […]
Business growth is typically one of the corporate leader’s primary concerns. However, corporate leaders frequently run out of ideas when it’s time for them to develop strategies that will help them make their organizations more successful. If this is one of your challenges, note that there are many business hacks you can implement to increase […]
Social media sentiment analysis – opinion mining – finds and analyzes the emotional tone in consumers’ online chat. Revealing not just the words but understanding the feelings behind – love, hate, happiness, anger, sadness, etc. For a business, recognizing these emotions harvests business insights that can shape future marketing campaigns, innovate product development, and improve […]
When you partner up with a business, it is essential that you show them gratitude for being a part of your venture. One of the best ways to do this is to organize an appropriate event. This is particularly important for startups, as events can help them improve a lot. The question is, however, how […]
Are you having a hard time proving the value of your PR campaigns? You appreciate the crucial role they play in promoting your brand, but does your boss? Effective PR measurement – a combo of digital and traditional – will bring accurate ROI results that’ll keep any boss happy.
One of the most profitable startup ventures today is starting an online business. Revenue from e-commerce business is highest it has ever been. Now is the perfect time to get yourself in this business and start building an e-commerce site, be it hosted or self-hosted. But jumping in blindly will be the biggest mistake anyone […]
Businesses nowadays are all about surviving in the competition being faced by the industry. Long gone are the days of storing business information on papers. Data from the bills, forms and memos are now being saved in the cloud. This data is essential for a business as it helps them to take crucial business decisions. […]