My competitive intelligence guide will explain the process of monitoring, gathering, analyzing, and sharing intelligence about your competition, products, services, customers, industry. A comprehensive CI plan will increase the competitiveness of your business, relative to its entire domain – competitors, technologies, customers, distributors, and macroeconomic data.
So much scary press about artificial intelligence. Controversy surrounds the topic, debates are intense. Fake news and blatant untruths are rammed down our throats on a daily basis. Robots are going to steal your jobs! Humans have had their day! AI bots will threaten humanity! Scream the headlines. I’m here to make quell your fears, […]
Each and every day, I receive posts telling me that influencer marketing is vital for your brand. It’s huge! You’ll increase engagement, boost your reputation, make lots of money. It’s the future…
“What’s the ROI of your recent social media campaign?” “Awesome! We gained 2000 more followers on Twitter, got 102 retweets. And, on Facebook, it was shared 65 times…” Super exciting, but hardly insightful. How did it help your bottom line?
Social media sentiment analysis – opinion mining – finds and analyzes the emotional tone in consumers’ online chat. Revealing not just the words but understanding the feelings behind – love, hate, happiness, anger, sadness, etc. For a business, recognizing these emotions harvests business insights that can shape future marketing campaigns, innovate product development, and improve […]
Are you having a hard time proving the value of your PR campaigns? You appreciate the crucial role they play in promoting your brand, but does your boss? Effective PR measurement – a combo of digital and traditional – will bring accurate ROI results that’ll keep any boss happy.
“I coulda had class. I coulda been a contender. I coulda been somebody, instead of a bum…” If Terry Malloy had done competitive analysis, he wouldn’t have been a bum!
Large or small, your business needs a crisis management plan. Because, I’ll be brutally honest – it’s not IF it happens, it’s WHEN! What you need, is a crisis management guide. US actor and filmmaker, Sylvester Stallone, said, “That’s what Rocky is all about: pride, reputation, and not being another bum in the neighborhood.”
What is the big deal about going viral? Why are we all craving this rush? Me? I want more traffic to my website, more engagement, and more revenue. Why do you want to create viral content? And do you know how to do it?
Every year we invite a group of big names from social media, PR, and digital marketing to predict the social media trends for the new year. The trends may seem fanciful, worrying, even scary – but invariably – our experts are spot-on.