“What’s the ROI of your recent social media campaign?” “Awesome! We gained 2000 more followers on Twitter, got 102 retweets. And, on Facebook, it was shared 65 times…” Super exciting, but hardly insightful. How did it help your bottom line?
Social media sentiment analysis – opinion mining – finds and analyzes the emotional tone in consumers’ online chat. Revealing not just the words but understanding the feelings behind – love, hate, happiness, anger, sadness, etc. For a business, recognizing these emotions harvests business insights that can shape future marketing campaigns, innovate product development, and improve […]
Are you having a hard time proving the value of your PR campaigns? You appreciate the crucial role they play in promoting your brand, but does your boss? Effective PR measurement – a combo of digital and traditional – will bring accurate ROI results that’ll keep any boss happy.
“I coulda had class. I coulda been a contender. I coulda been somebody, instead of a bum…” If Terry Malloy had done competitive analysis, he wouldn’t have been a bum!
Large or small, your business needs a crisis management plan. Because, I’ll be brutally honest – it’s not IF it happens, it’s WHEN! What you need, is a crisis management guide. US actor and filmmaker, Sylvester Stallone, said, “That’s what Rocky is all about: pride, reputation, and not being another bum in the neighborhood.”
What is the big deal about going viral? Why are we all craving this rush? Me? I want more traffic to my website, more engagement, and more revenue. Why do you want to create viral content? And do you know how to do it?
Every year we invite a group of big names from social media, PR, and digital marketing to predict the social media trends for the new year. The trends may seem fanciful, worrying, even scary – but invariably – our experts are spot-on.
As a marketer, I recognize the many benefits of using social media in marketing. But, it’s easy to get complacent. Then, I read this in the Salesforce blog, “People remember only 20 percent of what they read and 10 percent of what they hear, but retain 80 percent of what they see.”
If you want a marketing plan strategy that’s going to work, you have to be brutally honest. You need discipline, time, and focus; recognize your strengths and weaknesses, your competitive advantage, and your target market. Let’s go!
Back in the day you’d pop to the shops and pick up a car mag, go tour some showrooms, maybe take a test drive. Nowadays, social media channels provide all the information you need – right down to virtual test drives. How are car brands dealing with this change?