“I coulda had class. I coulda been a contender. I coulda been somebody, instead of a bum…” If Terry Malloy had done competitive analysis, he wouldn’t have been a bum!
Large or small, your business needs a crisis management plan. Because, I’ll be brutally honest – it’s not IF it happens, it’s WHEN! What you need, is a crisis management guide. US actor and filmmaker, Sylvester Stallone, said, “That’s what Rocky is all about: pride, reputation, and not being another bum in the neighborhood.”
What is the big deal about going viral? Why are we all craving this rush? Me? I want more traffic to my website, more engagement, and more revenue. Why do you want to create viral content? And do you know how to do it?
Every year we invite a group of big names from social media, PR, and digital marketing to predict the social media trends for the new year. The trends may seem fanciful, worrying, even scary – but invariably – our experts are spot-on.
As a marketer, I recognize the many benefits of using social media in marketing. But, it’s easy to get complacent. Then, I read this in the Salesforce blog, “People remember only 20 percent of what they read and 10 percent of what they hear, but retain 80 percent of what they see.”
If you want a marketing plan strategy that’s going to work, you have to be brutally honest. You need discipline, time, and focus; recognize your strengths and weaknesses, your competitive advantage, and your target market. Let’s go!
Back in the day you’d pop to the shops and pick up a car mag, go tour some showrooms, maybe take a test drive. Nowadays, social media channels provide all the information you need – right down to virtual test drives. How are car brands dealing with this change?