Every market is getting clumped with heavy marketing, the home improvement industry is no exception. Competition is constantly growing as businesses increasingly value the importance of finding consumers for their services. Getting complacent in this department can lead you down a very dark road.
Forming correct opinions within your consumers is key if you want your business to grow. People lean towards their friends’ experiences in deciding whom will they employ for their home renovations. In this article I will go through 6 angles you should consider when growing your marketing presence within the home improvement industry:
Industries lean towards approaching groups of people with a mutual interest for their product. Since yours is in the home improvement category, your best bet is approaching areas with a lot of homeowners. Suburban areas are filled with tightly-knit communities hosting varieties of events, from children outdoor activities and barbeques to sporting events.
Involve yourself in any way possible, this is directly connecting yourself with your potential clients. Missing out on this opportunity could cut you off from groups of connected people. Getting only one job within that area could create many potential opportunities. Be accessible and family friendly, two keys aspects when approaching this angle.
Becoming a safety net
Setting up a website and expecting checkouts popping out every minute is wishful thinking. This is a big decision for most, don’t take that lightly. People will want to contact you for any and all questions regarding the job – you must be attentive, at all times.
Getting pulled on different sides by emails, phone calls and social media interaction is demanding for most. Luckily there are a software programs and other services to make this manageable. Even though developing this aspect of the business can be tiresome, the value is reflected in the happiness of your clients, which should be your prime concern.
Dealing with reviews online
Everyone worst fear – the online review. Awaiting the opinion of your performance is chilling. When you finally get it it’s either the best feeling in the world or red flags all around. Please consider this, bad reviews are opportunities. Think positively about these things, there is always something to do that can make these situations turn for the better.
Each bad review usually has reasonable trigger behind it. Be well mannered and really present yourself as someone who is sorry and wants to help. Turning a bad review into a good one is worth even more than a good review for some. Making things turn 180 degrees to your advantage can bring you confidence as well, don’t shy away from these challenges.
Don’t confuse your visitors. Your web site should motivate people to reach out and get a deal. Your presence has to be clear and welcoming. It must be perfectly clear what do you offer, how do you manage it and when. Shutters HQ is a good example of this, modern web design with very concise information – easily understandable.
Everyone is targeting when using their online ads, wasting money on useless clicks is far from desired. Consider buying online ads that target your desired groups, thus increasing your web traffic. What good comes out of a good website if no one is visiting it?
Normal mail still works
This one is interesting, mostly because everyone hates getting direct mail these days. However, in this industry it works. Of course, you won’t be sending these to anyone with a mailbox. Similarly to how you can reach out to communities via activities, you can do it the same via mailbox.
Even this takes nuance however, scout your targets. Choose to advertise the service most likely to spark interest within a certain neighborhood. Sending a standardized mail advert is easy but probably not as effective. A personal touch goes a long way and this one could make you. Of course, some neighborhoods have a non-advertisement policy when it comes to their mail, so make sure you are not intrusive to that wish.
Sealing the deal is a grind
Due to the fact that numerous constrains limit the timeframe within you can perform your service, weeks or even months can pass before you actually start working with your client. This demands patience, a lot of patience. Remain interested and assistive, your clients will usually trust you to make a lot of choices for them. Trust in your expertise and always suggest a variety of solutions.
Even after the job is done, make sure you follow-up your client after some period of time. Ask them if they are satisfied with your service. You never know, they could be looking for some additional work or a new project entirely. Creating returning customers is the path to stability, they are invaluable to your business.