When you are trying to find an effective local search marketing method to increase your brand awareness, you may find yourself at a loss for where to start and what to do to make sure that you get the most for your efforts. In this article we will share 5 steps to effective small business branding so you can feel confident in your efforts and start seeing great results as your business grows.
1. Designing the Perfect Logo
One of the first things you will need to consider when building your own brand is a perfect logo that is the image of what you represent as a whole. Once your logo is designed, you will also want a slogan that people will remember you by. You will then need to start putting your logo and slogan on everything you can from your business card to your website and email. The more you get your name out there, the more people will start to recognize your logo and learn what you are all about.
2. Find Your Voice
Branding experts refer to this as developing the perfect business personality. Once you know your target market well and know how you can best service them, you can find ways to talk to them and show them you are what they need. Your brand identity should always fit your target customer’s expectations. Think about what makes popular brands such as Nike, McDonald’s and Kelloggs as successful as they are. It is because they have appealed to their market through emotions and imagery and have a brand that everyone knows as being a leader in their field.
3. Consistency is Crucial
Building up a brand takes a LOT of dedication and commitment. Once you have decided on a branding strategy, you need to stick with it regardless of any ideas of trying something new. Once you have all of your business materials labelled with your logo and slogan, you need to just concentrate on getting it all out there both online and offline in any way you can. Wear a hat with your logo, carry a keychain with your logo on it, and any and all correspondence you have should have your logo on it as well. If you are your brand, it will only be a matter of time before people get to know you and your products or services.
4. Track your progress
There is online software that you can find that will help you track your branding efforts. By keeping track of all of your marketing methods, you can see which ones are paying off more than others and concentrate on the things that work. You could start by asking your customers what they think. Ask them if they recognize your logo and if they know what it is that your business offers them. If they don’t know what you represent or where to find you, you may have to re-think your branding strategy.
5. Don’t forget Social Media
Many times small business owners get so wrapped up in thinking about advertisements and marketing events or any other method of marketing but forget about social media. Social media is one of the best mediums for getting your brand out there. You can easily set up a Facebook fanpage where you can post information regarding your new products and proudly show off your logo. You can also use sites like Pinterest and Youtube to create advertisements with images that will really stick in your viewer’s minds. Remember that old saying that a picture is worth a thousand words? Why not see how creative you can be and see where it can take you?
Big brands such as Walmart, Burger King, or Road Runner did not become well known overnight. It took a lot of hard work and getting their name out there so that their customers would learn why they were the best in their industry. If you do not find an effective branding strategy for your small business, you will fail. Follow these steps and you will be on your way to rising above the competition and becoming the leader in your field.