What's the most important element in driving conversions on your ecommerce store? User experience. You may have million dollar ad budgets, the best product in the market, and even the best ecommerce platform, but if your store doesn't offer a good user experience, it won't convert. You have only a few seconds to lure visitors into checking out what you have to offer. UX is … [Read more...] about 50 Great Examples of Stellar Ecommerce Design
Archives for February 2018
How to Generate Word-of-Mouth Marketing for Your Online Store
According to the Nielsen Global Trust in Advertising Report, more than 80% of all consumers throughout 60 countries worldwide are more likely to trust recommendations from family and friends over traditional advertising methods. Using word-of-mouth advertising helps to accomplish something that only few other marketing mediums are capable of delivering successfully: … [Read more...] about How to Generate Word-of-Mouth Marketing for Your Online Store
The Rise and Fall of Influencer Marketing
Influencer marketing didn’t exist a decade ago, but now it’s the height of fashion when it comes to social media marketing and brand awareness tactics. Communicating with potential consumers and a new, targeted audience by working with influencers is expected to give an air of believability and authenticity to brand campaigns. But is that expectation starting to fall out of … [Read more...] about The Rise and Fall of Influencer Marketing
Be the Main Contender with Competitive Analysis
"I coulda had class. I coulda been a contender. I coulda been somebody, instead of a bum..." If Terry Malloy had done competitive analysis, he wouldn't have been a bum! … [Read more...] about Be the Main Contender with Competitive Analysis