Perhaps one of the most important aspects of ecommerce SEO is researching and selecting keyword targets. Although this process might seem elementary, the decision of which keywords to pursue can often make or break an ecommerce SEO campaign. Most of us who know a thing or two about SEO are familiar with Google Keyword Tool (or "GKT") found in AdWords. This is the most … [Read more...] about Keyword Research Tips for Ecommerce SEO
Archives for September 2012
Ecommerce Checkout Pages for Optimum Conversions
Ecommerce Checkout. Ecommerce Cart. Ecommerce Conversions. Continuing from ‘Conversion’, a short and smooth checkout process is crucial for maximizing orders. As we now know, Cart Abandonment is a huge problem for ecommerce websites. The need to eliminate checkout resistance and consequently reduce cart abandonment rates is of prime importance, and this alone can mean the … [Read more...] about Ecommerce Checkout Pages for Optimum Conversions
Ecommerce Conversion Techniques for Optimum Sales
Conversion. Usability and Ecommerce Conversion go hand in hand. Without great usability your website conversion rate will suck. Conversion is the process of converting a prospect into a customer. A conversion equals a sale. When you first launch your website, it will not be firing on all cylinders. There is no way you’ll get it converting at the optimum visitor-to-sales … [Read more...] about Ecommerce Conversion Techniques for Optimum Sales
Ecommerce Usability Maximises Sales & Customer Retention
A clean, clear and simple navigation layout, with multiple navigation and product search options is the way to optimize usability—and consequently maximize sales. Know your Customer. If you do not know who your customer is, find out - and quick! We’ll discuss this in more detail shortly, but in order to maximize sales and conversions you need build your website … [Read more...] about Ecommerce Usability Maximises Sales & Customer Retention